| Brand | ZAIN KUWAIT |
| Product/Service | 4G LTE/ZAIN |
| Entrant | JWT KUWAIT Kuwait City, KUWAIT |
| Category | AMBIENT/ALTERNATIVE MEDIA |
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Entrant Company
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JWT KUWAIT Kuwait City, KUWAIT
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Advertising Agency
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JWT KUWAIT Kuwait City, KUWAIT
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The Brief
The main objective was to increase traffic to the Zain booth in order for people to go try out the 4G LTE experience.
Creative Execution
The campaign of the launch of the 4G service was based on speed.
This idea "Speed Camera" compliments the main thought of the campaign.
Describe the creative solution to the brief/objective.
In a popular mall we installed a “speed camera” that flashes randomly to get people’s attention and encourage them to visit the Zain booth.
Results
Approximately 80,000 people visited the Zain booth on the first week.
Credits
| Ramsey Naja |
Jwt |
Chief Creative Officer |
| Elias Haddad |
Jwt |
Executive Creative Director |
| Maheendran Ottakandam |
Jwt |
Art Director |
| Firas Alexander |
Jwt |
Copywriter |
| Maher Awar |
Jwt |
Associate Creative Director |
| Tarek Nahas |
Jwt |
Producer |
| Khalid Mahdi |
Jwt |
Account Supervisor |
| Daniel Hamade-Samar Tahoun |
Jwt |
Account Manager |