2013 Winners & Shortlists

INSTAGRAMERS BUSINESS CARD

BrandPHILIPPE GONZALEZ
Product/ServicePHILIPPE GONZALEZ
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategoryCOMPANY LITERATURE
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES

The Brief

The brief was to create a business card for the founder of instagramers.com, Philippe González. Like any business card, the design needed to be unique, but also faced the added task of communicating an interactive digital feature in a static medium. In addition, Philippe attends several workshops and events around the globe, and needed the card to be simple enough for anyone to understand – from Dubai to Barcelona.

Creative Execution

The solution was a direct representation of the application and simple enough for any nationality to understand – catering to the client’s need for an impactful business card that could be used at the many global workshops and events he attends.

Describe the creative solution to the brief/objective.

To give people a taste of the Instagram experience beyond the application, we created real-life Instagram filters and placed them in each business card. Just look through the card to experience its effect.

Results

In addition to the people Philippe gave his business cards to, the idea was shared on all his social channels and viewed by thousands of fans and followers: Instagram @igers 33,500+ followers @philgonzalez 308,000+ followers Facebook 16,600+ fans Twitter @philgonzalez 6,900+ followers

Credits

Name Company Role
Shahir Zag Y/R Chief Creative Officer
Ash Chagla Y/R Creative Director
Hugo Lucas Y/R Creative Director
Samar Sidani Y/R Art Director
Athina Afton Lalljee Y/R Copywriter
Amin Soltani Y/R Head Of Production
Binnu Cherian Y/R Production Manager
Pierre Farra Y/R Account Supervisor
Philippe Gonzalez Instagramers.com Founder
Jeevan Nambiar Y/R Photographer
Vineet Parrikar Y/R Designer