INSTAGRAMERS BUSINESS CARD
Brand | PHILIPPE GONZALEZ |
Product/Service | PHILIPPE GONZALEZ |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | COMPANY LITERATURE |
Entrant Company
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
The Brief
The brief was to create a business card for the founder of instagramers.com, Philippe González. Like any business card, the design needed to be unique, but also faced the added task of communicating an interactive digital feature in a static medium.
In addition, Philippe attends several workshops and events around the globe, and needed the card to be simple enough for anyone to understand – from Dubai to Barcelona.
Creative Execution
The solution was a direct representation of the application and simple enough for any nationality to understand – catering to the client’s need for an impactful business card that could be used at the many global workshops and events he attends.
Describe the creative solution to the brief/objective.
To give people a taste of the Instagram experience beyond the application, we created real-life Instagram filters and placed them in each business card.
Just look through the card to experience its effect.
Results
In addition to the people Philippe gave his business cards to, the idea was shared on all his social channels and viewed by thousands of fans and followers:
Instagram
@igers
33,500+ followers
@philgonzalez
308,000+ followers
Facebook
16,600+ fans
Twitter
@philgonzalez
6,900+ followers
Credits
Shahir Zag |
Y/R |
Chief Creative Officer |
Ash Chagla |
Y/R |
Creative Director |
Hugo Lucas |
Y/R |
Creative Director |
Samar Sidani |
Y/R |
Art Director |
Athina Afton Lalljee |
Y/R |
Copywriter |
Amin Soltani |
Y/R |
Head Of Production |
Binnu Cherian |
Y/R |
Production Manager |
Pierre Farra |
Y/R |
Account Supervisor |
Philippe Gonzalez |
Instagramers.com |
Founder |
Jeevan Nambiar |
Y/R |
Photographer |
Vineet Parrikar |
Y/R |
Designer |