2013 Winners & Shortlists


EntrantINWI Casablanca, MOROCCO
Entrant Company INWI Casablanca, MOROCCO
Advertising Agency INWI Casablanca, MOROCCO

The Campaign

Achoura is a traditional celebration, it’s a child feast and a special opportunity to offer them gifts and share good moments with family. Unfortunately, in the last years, people have almost forgotten it. Inwi, Moroccan telecom operator, decided to relaunch Achoura’s celebration,

Success of the Campaign

The brand image of the operator grows in our following Brand Tracker study Also, thanks to the crowd in our shops, the sales of our products increased by 129% for land line, 12% for internet and 32% for mobile.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

inwi launched first a national campaign (Tv, outdoor & digital) to revival this family celebration which is a great occasion to share happiness with families, and make an inwi celebration. This was followed by a regional campaign to bring our targets to our inwi shops , we offered them gifts and entertainment activities by reproducing Achoura ritual inside our POS. On top of that, we offered big fairs and nightshows in different cities with well known volonteers artists.


Name Company Role
Naoufal Errafik Inwi Senior Brand Manager
Taieb Tazi Inwi Brand Manager
Najla Bensaid Inwi Event Manager
Riad Lazrek Inwi Senior Event Manager
Nadia Rahim Inwi Brand Director
Constance Capdenat Inwi Vp Brand
Driss Ennaji Sigma Producer
Oussama Ezzaki Performance Ceo Event Agency
Alexandre Lucain Ogilvy/Mather (Saga Communication) Creative Director