| Brand | BEIRUT DUTY FREE |
| Product/Service | DUTY FREE |
| Entrant | M&C SAATCHI Beirut, LEBANON |
| Category | Stunts & Live Advertising |
| Entrant Company: | M&C SAATCHI Beirut, LEBANON |
| Advertising Agency: | M&C SAATCHI Beirut, LEBANON |
Execution
Beirut Duty Free wanted to create a campaign to counter the fact that leaving Lebanon is often very emotional and doesn’t always create the perfect mood for people to purchase anything at the Duty Free.
Solution: Create one more great memory of Lebanon for travelers to take back.
Idea: A live event at the airport’s Duty Free departures area using a traditional Lebanese dance (Dabké), famous for its joyful nature and bringing people together.
Credits
| Samer Younes |
Executive Creative Director |
| Odile Riachi - Barry Brand - Alexandre Choucair |
Creative Director |
| Krystel Riachi |
Copywriter |
| Maya Toutounji |
Art Director |
| Frederick Dakouni - Aurelie Khouros |
Account Manager |
| Zoé Production/Amin Dora/Muriel Aboulrouss |
Other Credits |