2012 Winners & Shortlists

Execution

We placed Protek video cameras on the outdoors. The cameras were connected to monitors based at the Protek headquarter via 3G technology enabling surveillance day and night. We asked few Protek customers to lend us one of their precious objet. The borrowed objects were placed in a very visible manner on the outdoors and were therefore certainly very tempting to steal. Yet, the cameras and the narrative part underneath were also very visible: « Watch by Protek » video security. The precious objects were safe, no one dared to climb and steal. A Chinese vase, a vintage electric guitar, a painting and a few more expensive and rare objects.