| Brand | ROADS TRANSPORT AUTHORITY |
| Product/Service | DUBAI METRO |
| Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
| Entrant Company: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
Execution
During the summer months at temperatures of 45 degrees and upwards, the cars of Dubai become like ovens.
What better time to talk about the convenient, comfortable and cool alternative method transport?
Thats why we placed oven gloves carrying our Metro message on parked cars throughout Dubai.
Credits
| Sion Scott-Wilson |
Executive Creative Director |
| Neil Harrison/Anjum Shaikh |
Creative Director |
| Neil Harrison |
Copywriter |
| Anjum Shaikh |
Art Director |
| Neel Kumar @ Akela Films |
Photographer |
| Asha Vanveen |
Account Supervisor |
| Jihad Hamza |
Producer |
| Hema Patel |
Account Manager |
| Mary Fadel |
Other Credits |