| Brand | ROADS & TRANSPORT AUTHORITY |
| Product/Service | ROAD SAFETY AWARENESS |
| Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
| Entrant Company: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
Execution
Handouts to highlight seatbelt usage among children took place at service stations across the UAE.
Credits
| Sion Scott-Wilson |
Executive Creative Director |
| Neil Walker-Wells |
Creative Director |
| Neil Walker-Wells |
Copywriter |
| Carl Lundqvist |
Art Director |
| Hema Patel |
Account Supervisor |