| Brand | COCA-COLA |
| Product/Service | FANTA |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Stunts & Live Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Execution
We developed a special non-traditional idea for the biggest non-traditional media platform possible – The world’s tallest building.
We created an incredible four minute 3D projection mapping event. The first of its kind in the region. And projected it around the Dubai Fountain at the base of the iconic Burj Khalifa, to carry our message to a huge live audience.
We were guaranteed a full house by staging it at peak times when the fountain shows were on. The Live Event was seen by around 50,000 people. And the video of the event went viral, with over 250,000 views.
Credits
| Steve Hough |
Executive Creative Director |
| Ramzi Moutran |
Creative Director |
| Dylan Kidson |
Copywriter |
| Leonardo Borges |
Art Director |
| Mudville |
Photographer |
| Tarek Shawki |
Account Supervisor |
| Nader Alattar/Bhumi Doshi |
Account Manager |
| Production House- Macula Productions/Prague |
Other Credits |