| Brand | SACO |
| Product/Service | DUST EQUIPMENT AND SERVICE SOLUTION |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Transit |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising Agency: | JWT Riyadh, SAUDI ARABIA |
Execution
Usually from January to March, Saudi Arabia and mainly Riyadh witnesses waves of sand storms where visibility could sometimes drop to 0. Taking advantage of the weather conditions, we opted of creating stickers in the shape of a red house, taken from Saco's logo that we placed over 1000 random cars in Riyadh at different parking lots to create awareness of SACO dust solutions and drive people to the website to check the dust prevention equipments that can protect their homes & cars. On removing the house-shaped sticker, car owners would discover the Saco logo and find that only the covered part remained clean with another stickers displaying the message of Saco dust solutions and the website.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Chafic Haddad |
Executive Creative Director |
| Yasser Kotb |
Creative Director |
| Maian Alken |
Copywriter |
| Amr Wagih |
Art Director |
| Chady Janho |
Account Supervisor |
| Haytham Al-Hamidi |
Advertiser's Supervisor |
| Maya Ansari |
Account Manager |
| Dana Al Kutoubi |
Planner |
| Ezzeddine Yassine: Senior Graphic Designer |
Other Credits |