THE RETURN OF DICTATOR BEN ALI
Brand | ENGAGEMENT CITOYEN |
Product/Service | CIVIL ENGAGEMENT IN ELECTION |
Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Category | Stunts & Live Advertising |
Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Advertising Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Execution
After decades of dictatorship, Tunisians had finally overthrown Ben Ali. But a few weeks before their first ever elections, they were fed up with politics. Only 55% at best would vote, ignoring the power and consequences their vote could have in helping build the democracy they had fought for. Engagement Citoyen, a non-profit organization that aims to promote Tunisians' democratic awakening, asked us to convert apathy into action. To re-activate people's political engagement, we needed a strong and effective remider. So we set up a provocative and visually engaging stunt. We put back Ben Ali's giant poster in La Goulette and let people directly experience the real danger of abstention: the return of dictatorship ! A very special poster designed to provoke protests and encourage people to tear it down. And when they did so, they discovered another poster underneath: BEWARE, DICTATORSHIP CAN RETURN. ON OCTOBER 23RD, VOTE.
English Translation of Main Headlines
Beware, dictatorship can return.
On October 23rd, go out and vote.
Credits
Nicolas Courant |
Creative Director |
Mehdi Lamloum/Asma Kanzari/Yosri Mimouna |
Copywriter |
Gerald Heraud |
Art Director |
Yassine Boughaba |
Typographer |
Olfa Khalil Arem/Ulfet Fourati |
Advertiser's Supervisor |
Aziz M'bazaia/Moez Nemsi |
Producer |
Cherifa Benslamia |
Planner |