| Brand | SABB (SAUDI BRITISH BANK) |
| Product/Service | DIRECT BANKING |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Small Scale Special Solutions |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising Agency: | JWT Riyadh, SAUDI ARABIA |
Execution
We created a small ambient marketing piece with the look and feel of the standard queue-ticket. The ticket featured the number 001, suggesting to customers that they are first in line. These tickets then were left randomly in bank branches – on seats and other surfaces – for waiting customers to find “by chance”. Customers were drawn to the tickets in the hope of finding an abandoned queue-ticket with an earlier number. The reverse side of the ticket spelled out our ‘No more waiting’ message and gave details of how to register for the bank’s 24/7 direct banking channels.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Chafic Haddad |
Executive Creative Director |
| Chafic Haddad |
Creative Director |
| Pete Taylor |
Copywriter |
| Amr Wagih |
Art Director |
| Arnold Felix Fabella |
Photographer |
| Toufic Bassil |
Account Supervisor |
| Mohammed Abureesh |
Advertiser's Supervisor |
| Shahid Ahmed |
Producer |
| Dana Al Husseini |
Account Manager |
| Dana Al Kutoubi |
Planner |
| Senior Designer: Ezzeddine Yassine Graphic Designer: Dina Nabulsi Brand Manager: Nahla Al Subaie |
Other Credits |