| Brand | CONTACT CARS |
| Product/Service | USED CARS FINANCE SCHEME |
| Entrant | JWT Cairo, EGYPT |
| Category | Transit |
| Entrant Company: | JWT Cairo, EGYPT |
| Advertising Agency: | JWT Cairo, EGYPT |
Execution
Egyptians sell their cars by sticking a simple print out with the words "FOR SALE" on it with the car specification and the phone number.
We did the same but only replacing the phone number with the installments’ table (tailored for the best selling car brands in Egypt).
One side of the paper targeting passers by with the message “for sale in installments” and the other side for the car owner inviting him to buy the lastest model of his car in installments.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Sameg George/Youssef Ghadallah |
Creative Director |
| Baher Raouf |
Art Director |