| Brand | HIMAYA |
| Product/Service | CHILD SEXUAL ABUSE AWARENESS CAMPAIGN |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Stunts & Live Advertising |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Execution
In parks, a camouflaged man on the bench attracted Parents accompanying their children.
By taking the flyers placed next to him, parents were given a real wake up call.
Kids dragged their parents to go see the camouflaged man on the bench.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Areej Mahmoud |
Creative Director |
| Salem Habbous/Tania Saleh |
Copywriter |
| Charbel Sawane/Krystel Hoche/Marya Ghazzaoui |
Art Director |
| Michel Haddad (Communication Executive) |
Account Manager |
| Nada Abi Saleh (Deputy Managing Director)/Line Abou Nasr (Media Manager) |
Other Credits |