| Brand | HIMAYA |
| Product/Service | CHILD SEXUAL ABUSE AWARENESS |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Small Scale Special Solutions |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Execution
A dramatic illusion was created on restroom doors in malls and movie theatres showing a predator behind the door. The message said that predators can be everywhere, and enticed people to report the abuse if they see it.
One week days the mall receives roughly 6,000 people every day, and on week-ends and holidays around 12,000 people per day. The installations were in 2 different toilets, in two different sections of the mall, and stayed there for over 3 months.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Areej Mahmoud |
Creative Director |
| Salem Habbous/Tania Saleh |
Copywriter |
| Charbel Sawane/Krystel Hoche/Marya Ghazzaoui |
Art Director |
| Michel Haddad (Communication Executive) |
Account Manager |
| Nada Abi Saleh (Deputy Managing Director)/Line Abou Nasr (Media Manager) |
Other Credits |