FREAK OUT SOMEONE YOU LOVE
| Brand | EXOTICA |
| Product/Service | SPECIAL EDITION HALLOWEEN BOUQUETS |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Small Scale Special Solutions |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Execution
Young people freak out about giving flowers because they see it as a sign of commitment.
Exotica wanted them to start thinking of flower gifting as a cool thing to do.
So we took Halloween as an opportunity for them to freak out someone they love, and placed ambient stickers in popular hotspots for young people.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Areej Mahmoud |
Creative Director |
| Samer Zouehid |
Copywriter |
| Emma Mouradian |
Art Director |
| Roger Moukarzel |
Photographer |
| Salim Fayed |
Account Supervisor |