| Brand | BRAND PROTECTION GROUP |
| Product/Service | ANTI-COUNTERFEIT AWARENESS |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Corporate Image |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
English Translation of Main Headlines
Our client, the brand protection group (BPG) asked us to create an anti-counterfeit awareness campaign.
As part of a full-fledged integrated campaign, we developed a multi-visual outdoor where we chose to execute our idea of fake products in a vintage advertising style, where models appear in their most fake attitudes. They are all trying to sell fake products so close to our daily life and looking so similar to them.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Bechara Mouzannar |
Executive Creative Director |
| Areej Mahmoud/Tania Saleh |
Creative Director |
| Grace Kassab |
Copywriter |
| Nayla Baaklini |
Art Director |
| David Habchy |
Photographer |
| David Habchy |
Illustrator |
| Sarah Sakr |
Account Supervisor |
| Misbah Natour (Junior Communication Executive) |
Account Manager |
| Dima Kfouri |
Planner |
| Nada Abi Saleh (Deputy Managing Director) |
Other Credits |