| Brand | ETIHAD AIRWAYS |
| Product/Service | AIRLINE |
| Entrant | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
| Category | Transit |
| Entrant Company: | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
| Advertising Agency: | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
Execution
A disruptive way to raise awareness of Etihad’s growing network to our Qatar target audience was through a series of individual stickers placed across the back window of hundreds of taxis. Each sticker created the illusion of the driver and passenger riding through a different international city.
Credits
| Martin Lever |
Executive Creative Director |
| Derek Mullings |
Copywriter |
| Sachin Chitale |
Art Director |
| Sayed Nazim |
Illustrator |
| Hazem Atieh |
Art Buyer |
| Rohit Challapalli |
Account Supervisor |
| Robert Kay |
Advertiser's Supervisor |
| Hazem Atieh |
Producer |
| Rohit Challapalli |
Account Manager |