| Brand | ETIHAD AIRWAYS |
| Product/Service | AIRLINE |
| Entrant | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
| Category | Transit |
| Entrant Company: | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
| Advertising Agency: | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
Execution
To highlight Etihad's growing network from Melbourne, we created this engaging visual campaign which appeared on a fleet of luggage trailers available for rent from Melbourne Airport. Art directed to give the impression that viewers were seeing inside the trailers, the Flag Bags proved a highly visible and memorable campaign - and helped drive up bookings from this Australian city.
Credits
| Martin Lever |
Executive Creative Director |
| Derek Mullings |
Copywriter |
| Sachin Chitale |
Art Director |
| Sayed Nazim |
Illustrator |
| Hazem Atieh |
Art Buyer |
| Rohit Challapalli |
Account Supervisor |
| Robert Kay |
Advertiser's Supervisor |
| Hazem Atieh |
Producer |
| Rohit Challapalli |
Account Manager |