RIDE WITH LOUIS CHEVROLET
| Brand | GM MIDDLE EAST |
| Product/Service | CHEVROLET |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Digital Outdoor |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Execution
Louis Chevrolet, a racing driver-cum-business man, founded Chevrolet back in 1911.
Being Chevrolet’s 100-year anniversary, it was a good opportunity for people to get in touch with him at the Dubai International Motor Show and create hype around their stand at Dubai World Trade Centre.
Execution
We created a digital installation at Chevrolet’s stand, where augmented reality would project an image of Louis Chevrolet who would welcome people by shaking their hand. And bfrefore they knew it, many were also taking him for a ride.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Nabil Rashid |
Creative Director |
| Sunny Deo |
Copywriter |
| Rafael Augusto |
Art Director |
| Rhea Harmoush |
Account Supervisor |
| Roy Khattar |
Advertiser's Supervisor |
| Sujan Dutta/Mishra Ayas Hassan |
Producer |
| Ralph Raad |
Account Manager |
| Philip Westphal/Lars Borgwardt And Kevin Fernand |
Other Credits |