2012 Winners & Shortlists

Execution

To bring the perfect storm to life, first a TVC was produced that showed the formation of the tornado from the sky, all the way till it travels along the road and strikes the camera. So to enhance the experience of cinema-goers, we created a 3D execution of the revel TVC to give them the feeling of actually being inside the tornado. And we took their experience one step further by having powerful fans installed on both sides of the cinema walls, activated only for the 3D TVC, which would be at full power at the point where the tornado strikes the camera. Giving a strong wind effect across the cinema hall and creating the all-new 4D experience.