2012 Winners & Shortlists

TRAY MATS

BrandMcDONALD'S
Product/ServiceFAST FOOD RESTAURANT
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategorySmall Scale Special Solutions
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES

Execution

Family Time Forever - Tray Mats To strengthen McDonald’s bond with families, we created an opportunity for parents and kids to connect with each other even at the restaurant. Meals were served on tray mats that were designed with messages for the entire family to enjoy.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Peter Bidenko Executive Creative Director
Marwan Chahine Creative Director
Maha Khawaja/Clevin Antoa Copywriter
Tariq Ayass Art Director
Sylvia Trinidade Art Buyer
Jad Mouhawej Account Supervisor
Rasha Alazem Account Manager