| Brand | McDONALD'S |
| Product/Service | FAST FOOD RESTAURANT |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Execution
Family Time Forever - Parent’s Report Card
To strengthen McDonald’s bond with families, we created a simple opportunity for parents and kids to connect. In every Happy Meal, we slipped in the Parent’s Report Card. By adding a twist to the traditional report card, we gave kids a fun way to monitor their parents’ progress while encouraging parents to make more time for family time.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Marwan Chahine |
Creative Director |
| Maha Khawaja/Clevin Antoa |
Copywriter |
| Tariq Ayass |
Art Director |
| Sylvia Trinidade |
Art Buyer |
| Jad Mouhawej |
Account Supervisor |
| Rasha Alazem |
Account Manager |
| Nic Chidiac - Ali Marashi |
Planner |