| Brand | GM MIDDLE EAST |
| Product/Service | CHEVROLET SONIC |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Special Build |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Execution
To launch the Chevrolet Sonic in the Middle East, we introduced the car as a brand new energy drink, only to discover it’s a car in the reveal phase. The integrated campaign included teaser TVC, reveal TVC, on-ground promotions, a mobile app and activations at both malls and colleges with these vending machines.
Execution
12 vending machines were created and placed at hotspots in malls across the Arab region. From here, they were the main point of sale for the car. How?
By attracting people who would press the button and collect their can of Sonic energy. This was then the communication tool for people to find out more about the car and download the sonicarabia mobile app, where they could explore the car in 360, locate their nearest dealer and book a test-drive.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Nabil Rashid |
Creative Director |
| Sunny Deo |
Copywriter |
| Rafael Augusto |
Art Director |
| Cecilia Accad/Christelle Karam |
Account Supervisor |
| Roy Khattar |
Advertiser's Supervisor |
| Rayane Smayra |
Producer |
| Dimitri Papadimitriou |
Account Manager |
| Jaime Pabon |
Planner |
| Shami Dmello |
Other Credits |