2012 Winners & Shortlists

Execution

An attention grabbing and quite useful ambient media, intended to catch the consumer attention at a time where he will most be needing car insurance. The mall parking lot witnesses daily fender-benders, wall rubs and other incidents that can ruin a shiny paint. Thus, the agency covered the narrow alleys of the parking lots with pillows, protecting vehicles just like Mapfre Insurance would properly do.

English Translation of Main Headlines

This is how safe you feel, when you are insured by Mapfre.