| Brand | NAQA ANTI-SMOKING CHARITABLE ASSOCIATION |
| Product/Service | ANTI-SMOKING AWARENESS |
| Entrant | FP7/RUH Riyadh, SAUDI ARABIA |
| Category | Special Build |
| Entrant Company: | FP7/RUH Riyadh, SAUDI ARABIA |
| Advertising Agency: | FP7/RUH Riyadh, SAUDI ARABIA |
Execution
We've created it from scratch as a Mupi Outdoor shape, where we placed a picture of a person coughing. From the inside we've put a smoke detector with amplifier and speakers connected to it. Once the smoke is detected, a coughing sound starts.
We placed it in mall entrances, universities, offices, buildings and in places where smokers gather.
Credits
| Ahmad Beck |
Executive Creative Director |
| Ahmad Beck |
Creative Director |
| Ahmad Beck/Ghassan Nehmeh |
Copywriter |
| Ahmad Beck/Mohammad Baalbaki |
Art Director |
| Steve Kozman |
Photographer |
| Jimmy Abboud |
Typographer |
| Marc Lawandos/Ziad Kerbaje |
Account Supervisor |
| Osama Barqawi |
Producer |
| Mohammed Abdulqader Bakalb |
Account Manager |
| Infix Production |
Other Credits |