2012 Winners & Shortlists

INVITATION MAKER

BrandLAM ART GALLERY
Product/ServiceSILKSCREEN EXHIBITION
EntrantFP7/RUH Riyadh, SAUDI ARABIA
CategorySpecial Build
Entrant Company:FP7/RUH Riyadh, SAUDI ARABIA
Advertising Agency:FP7/RUH Riyadh, SAUDI ARABIA

Execution

We wanted to attract art students & lovers by an untraditional type of poster to attend the Silk Screen Exhibition and the course as well, where they can learn more about this technique We have created a booth where people can print their own invitation cards to attend the silk screen exhibition and get the benefit of the free course and the special discount on the paintings. So basically we’ve created this Silk Screen Printing board & installed it in Universities, Libraries and various places where we could attract art students to come and visit the exhibition. So by doing that, we’ve introduced the idea of Silk Screen and we’ve informed people about the exhibition.

Credits

Name Role
Ahmad Beck Executive Creative Director
Ahmad Beck Creative Director
Ahmad Beck/Ghassan Nehmeh Copywriter
Ahmad Beck/Mohammad Baalbaki Art Director
Ahmad Beck Typographer