2012 Winners & Shortlists

366 DAYS OF ADVENTURE

Bronze
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BrandLAND ROVER
Product/ServiceLAND ROVER
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategorySmall Scale Special Solutions
Entrant Company:Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency:Y&R DUBAI, UNITED ARAB EMIRATES

Execution

We designed the calendar based on the core idea that in a Land Rover, every day is an adventure. While calendars are usually extremely structured, ours was very organic, graphic, minimal and intuitive. Every day, the recipient could figure out where Land Rover will take them tomorrow or next month. Increasing the interaction between the recipient and the brand.

Credits

Name Role
Shahir Zag Chief Creative Officer
Shahir Zag/Kalpesh Patankar Creative Director
Shahir Zag/Guillaume Calmelet Copywriter
Kalpesh Patankar Art Director
Amin Soltani Art Buyer
Sarah Locke Account Supervisor
Jean Atik Advertiser's Supervisor
Pierre Farra Account Manager
Gitten Tom Illustrator