Brand | LAND ROVER |
Product/Service | LAND ROVER |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Small Scale Special Solutions |
Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Execution
We designed the calendar based on the core idea that in a Land Rover, every day is an adventure. While calendars are usually extremely structured, ours was very organic, graphic, minimal and intuitive. Every day, the recipient could figure out where Land Rover will take them tomorrow or next month. Increasing the interaction between the recipient and the brand.
Credits
Shahir Zag |
Chief Creative Officer |
Shahir Zag/Kalpesh Patankar |
Creative Director |
Shahir Zag/Guillaume Calmelet |
Copywriter |
Kalpesh Patankar |
Art Director |
Amin Soltani |
Art Buyer |
Sarah Locke |
Account Supervisor |
Jean Atik |
Advertiser's Supervisor |
Pierre Farra |
Account Manager |
Gitten Tom |
Illustrator |