| Brand | MASHREQ |
| Product/Service | MASHREQMILLIONAIRE PROMOTION |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Execution
If you win 12 million dirhams in the MashreqMillionaire promotion,
the money will be as big as a bed. So we created and placed a money bed sheet on selected beds at popular furniture stores.
Credits
| Shahir Zag |
Chief Creative Officer |
| Shahir Zag/Husen Baba |
Creative Director |
| William Mathovani |
Copywriter |
| Husen Baba |
Art Director |
| Mojtaba Komeili |
Photographer |
| Vineet Parrikar |
Illustrator |
| Zaakesh Mulla/Kandarp Baxi |
Account Supervisor |
| Ambar Brahmachary |
Advertiser's Supervisor |
| Amin Soltani/Leng Panganiban/Binnu Cherian |
Producer |