THE 'HEADLINE NEWS' CUP SLEEVE
| Brand | AL NISR PUBLISHING |
| Product/Service | GULF NEWS |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Execution
To help Gulf News reach even more readers, we developed a special News Printer that pulled out breaking news tweets from the Gulf News’ Twitter account and printed them on THE ‘HEADLINE NEWS’ CUP SLEEVE. The tweets were updated hourly, so everyone could enjoy fresh news with their freshly brewed Tim Hortons coffee. Every hour. Every day.
Now in Tim Hortons outlets in the UAE, the project will be rolled out in 14 new stores to be opened in the next three months.
Credits
| Shahir Zag |
Chief Creative Officer |
| Shahir Zag / Joseph Bihag |
Creative Director |
| William Mathovani |
Copywriter |
| Joseph Bihag |
Art Director |
| Mojtaba Komeili |
Photographer |
| Zaakesh Mulla |
Account Supervisor |
| Naheed Patel |
Advertiser's Supervisor |
| Amin Soltani/Leng Panganiban |
Producer |
| Kandarp Baxi |
Account Manager |
| Technical Developer: Pixel Plus Media |
Other Credits |