| Brand | TK FITNESS LOUNGE |
| Product/Service | DEDICATED PERSONAL TRAINING |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Execution
Our client is a dedicated one-on-one personal trainer, wanting to start his own fitness center. Our challenge was get this message across to only those looking out for such services, while avoiding talking to the masses. We used a medium pivotal to our client’s line of work – a training plate. Except we reduced its size and printed our client’s contact information on it. Finding this on their doorstep, the recipients picked up what appeared to be a regular visiting card. Only upon lifting, did they realize it was much more.
Credits
| Kerry Platts |
Executive Creative Director |
| Fernando Miranda |
Copywriter |
| Lina Nader |
Art Director |
| Lara Safar |
Account Manager |
| Richa Khan (Creative Group Head)/Amr Otefy (Senior Graphic Designer) |
Other Credits |