2012 Winners & Shortlists

Execution

Our task was to show our target audience of motorists, just how easily they could fall victim to unfortunate incidents, and would then certainly require the services of our client – Future Insurance. To make our target audience truly understand that motor insurance is a necessary commodity, we spoke to them using the most impactful touch point – their very own cars. We placed a hanger on windscreens and attached a note showing how they could use the hanger to pick a car lock. This opened their eyes to how easily they might be the next victim of car theft, and consequently understand the need for motor insurance.