| Brand | CHICKPEAS |
| Product/Service | VINTAGE POP-UP SHOP |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Transit |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Execution
We simply placed covers on parked cars in prime areas where our target audience could be found – Dubai’s Media City. The twist was, each cover had a printed vintage car on it. The charming covers drew passers-by, who picked up a leaflet from the car windshield and find out that this was actually a communication piece announcing Chickpeas’ next pop-up shop.
Credits
| Kerry Platts |
Executive Creative Director |
| Fernando Miranda |
Copywriter |
| Liesl Reed |
Account Manager |
| Richa Khan (Creative Group Head)/Amira Hassan/Suha Hamid (Senior Graphic Designer) |
Other Credits |