GOLF DRIVING YOU ROUND THE BEND?
| Brand | MOTIVATE PUBLISHING |
| Product/Service | GOLF DIGEST MAGAZINE |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Execution
We bent golf clubs in various high traffic areas around the Dubai Desert Classic course. On our bent clubs, a message read: Frustrated? Improve your game. Golf fans were then invited to scan the QR Code below our message, which took them to our Facebook page. On our page, golf fans were encouraged to tell us what’s the most frustrating part of their game. Participants that left a comment were automatically entered into a draw for a chance to win private golf lessons at The Butch Harmon School of Golf.
Credits
| Steve Hough |
Executive Creative Director |
| Ben Knight/Robin Smith |
Creative Director |
| Ali Mokdad/James Bisset |
Copywriter |
| Logan Allanson/James Purdie |
Art Director |
| Alexandra Saade |
Account Manager |
| Designer: Christian Louzado/Production: Gregory Richmann/Sukesh Babu |
Other Credits |