2012 Winners & Shortlists

English Translation of Main Headlines

Pull&Bear is known for its youthful outfits…. In line with the new direction, they wanted to target an older age group. Stores’ windows carried the new apparel, yet our target was unable to see the new designed collection. If our new target is failing to seek us, our new collection will seek them!!! As a first of its kind in City Mall Jordan, we rented the wall mounted display for 1 month and placed different outfits from Pull & Bear. As a result, most of the featured items were out of stock same day the display was up!