| Brand | EMIRATES NBD |
| Product/Service | DUBAI MALL UAE 40TH NATIONAL DAY |
| Entrant | HARIZ ME, UNITED ARAB EMIRATES |
| Category | Stunts & Live Advertising |
| Entrant Company: | HARIZ ME, UNITED ARAB EMIRATES |
| Advertising Agency: | HME MEDIA, UNITED ARAB EMIRATES |
Execution
We took the general concept of a ‘flash mob’ and adapted it to make it relevant to local Arabic culture. 25 Emirati male dancers in national dress, sporting traditional sticks and ENBD flags. The location was specifically chosen to ensure maximum visibility from all the floors and increase opportunities for viral content – at the traffic centre - Dubai Mall aquarium.
Credits
| Michael Hariz |
Chief Creative Officer |
| Jeff Lopez |
Creative Director |
| Mahesh Kumar |
Illustrator |
| Uyanda Manana |
Account Supervisor |
| Bissan Abdeen |
Account Manager |
| Client: Mai Cheblak |
Other Credits |