| Brand | UAE NATIONAL DAY COMMITTEE |
| Product/Service | UAE 40TH NATIONAL DAY |
| Entrant | HARIZ ME, UNITED ARAB EMIRATES |
| Category | Special Build |
| Entrant Company: | HARIZ ME, UNITED ARAB EMIRATES |
| Advertising Agency: | HME MEDIA, UNITED ARAB EMIRATES |
Execution
We designed and produced “pride my ride stations” that resembled classic motor racing pit-stops in both Abu Dhabi and Al Ain. The nation’s vehicles were ‘pimped’ with “Spirit of the Union” number plate frames, flags, wing mirror covers and metal stickers
Credits
| Michael Hariz |
Chief Creative Officer |
| David Rymer |
Executive Creative Director |
| Jeff Lopez |
Creative Director |
| Georgia Wills |
Copywriter |
| Georgia Baxter |
Art Director |
| Mahesh Jumar |
Illustrator |
| Uyanda Manana |
Account Supervisor |
| Dena Haleem |
Producer |
| Angeli Fourie |
Account Manager |
| Rabie Nammar |
Planner |