| Brand | YAS MARINA CIRCUIT |
| Product/Service | FORMULA DRIFT RACE |
| Entrant | HARIZ ME, UNITED ARAB EMIRATES |
| Category | Transit |
| Entrant Company: | HARIZ ME, UNITED ARAB EMIRATES |
| Advertising Agency: | HME MEDIA, UNITED ARAB EMIRATES |
Execution
Guerrilla marketing and live stunts were used to engage youth audiences at Universities, bowling alleys and other sporting events and venues such as Al Jazira Football Stadium. Our mobile fleet and human billboards engaged one to one with the audience, driving ticket sales.
Credits
| Michael Hariz |
Chief Creative Officer |
| Georgia Wills |
Executive Creative Director |
| Jeff Lopez |
Creative Director |
| Mahesh Kumar |
Illustrator |
| David Rymer |
Advertiser's Supervisor |
| Uyanda Manana |
Account Manager |
| Client: Nick Mcelwee/Olivia Nichols/Lamiya Boumlaki/Kahn Luthiger |
Other Credits |