| Brand | YAS MARINA CIRCUIT |
| Product/Service | DRAG RACING FESTIVAL |
| Entrant | HARIZ ME, UNITED ARAB EMIRATES |
| Category | Transit |
| Entrant Company: | HARIZ ME, UNITED ARAB EMIRATES |
| Advertising Agency: | HME MEDIA, UNITED ARAB EMIRATES |
Execution
We activated all the major local sporting events and arenas including Al Jazira Football Club, Formula Drift and V 8 Supercar Championships to drive brand awareness through human billboards and branded fleet. To reach the youth segment, our promotional teams activated major universities and locations such as Test and Tune car workshops and bowling alleys.
Credits
| Michael Hariz |
Chief Creative Officer |
| Georgia Wills |
Executive Creative Director |
| Jeff Lopez |
Creative Director |
| Mahesh Kumar |
Illustrator |
| David Rymer |
Account Supervisor |
| Uyanda Manana |
Account Manager |
| Client: Nick Mcelwee/Olivia Nichols/Lamiya Boumlaki/Kahn Luthiger |
Other Credits |