| Brand | COCA-COLA |
| Product/Service | SPRITE |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Stunts & Live Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Execution
A cricket tournament, modeled on the World Cup.First, trials were held in 8 of the biggest labour camps in the UAE, they lasted for 3 months. Practices took place at night and continued into the morning. The final squads consisting of 20 players each then played in a round robin tournament to determine the Semi finalists. This culminated in the semi finals and finals, contested in a special event at the new $100 Million Dubai International Cricket Stadium.
Credits
| Steve Hough |
Executive Creative Director |
| Ben Knight |
Creative Director |
| James Bisset |
Copywriter |
| Gary Rolf/ |
Art Director |
| Gary Rolf |
Photographer |
| Christian Louzado |
Illustrator |
| Tarek Shawki |
Account Supervisor |
| Christopher Bisset |
Producer |
| Nader Alattar |
Account Manager |
| Robin Smith/Bhumi Doshi/Younes Iraki/Jaffar Mohammed/Omar Katerji/Assad Kassis/Dana Nahas |
Other Credits |