Brand | DORITOS |
Product/Service | APPLICATION |
Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Category | Mobile Applications and other downloadable tools |
Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Advertising Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Doritos Miles is a game that had players in control of a character from the larger Doritos JalapeƱo launch campaign as he flies across different locations around the world via a jet pack. The player with the highest score at the end of the campaign won an airline ticket from his/her hometown to anywhere in the world depending on their score (scores were converted to distance, which determined the winner's choice of destinations).
Credits
Rodrigo Mavu |
Impact Proximity |
Creative Director |
Mark Fillon |
Impact Proximity |
Copywriter |
Rishna Patel |
Impact Proximity |
Account Manager |
Richard Macbeath |
Impact Proximity |
Client Services Director |
Oussama Gholmieh |
Impact Proximity |
General Manager |