| Brand | DORITOS |
| Product/Service | APPLICATION |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Mobile Applications and other downloadable tools |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Doritos Miles is a game that had players in control of a character from the larger Doritos Jalapeño launch campaign as he flies across different locations around the world via a jet pack. The player with the highest score at the end of the campaign won an airline ticket from his/her hometown to anywhere in the world depending on their score (scores were converted to distance, which determined the winner's choice of destinations).
Credits
| Rodrigo Mavu |
Impact Proximity |
Creative Director |
| Mark Fillon |
Impact Proximity |
Copywriter |
| Rishna Patel |
Impact Proximity |
Account Manager |
| Richard Macbeath |
Impact Proximity |
Client Services Director |
| Oussama Gholmieh |
Impact Proximity |
General Manager |