GOLF DRIVING YOU ROUND THE BEND?
| Brand | MOTIVATE PUBLISHING |
| Product/Service | GOLF DIGEST MAGAZINE |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Mobile Applications and other downloadable tools |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We bent golf clubs in various high traffic areas around the Dubai Desert Classic course. On our bent clubs, a message read: Frustrated? Improve your game. Golf fans were then invited to scan the QR Code below our message, which took them to our Facebook page. On our page, golf fans were encouraged to tell us what’s the most frustrating part of their game. Participants that left a comment were automatically entered into a draw for a chance to win private golf lessons at The Butch Harmon School of Golf.
Credits
| Steve Hough |
Memac Ogilvy & Mather |
Executive Creative Director |
| Robin Smith |
Memac Ogilvy & Mather |
Regional Creative Director |
| Ben Knight |
Memac Ogilvy & Mather |
Creative Director |
| James Bisset |
Memac Ogilvy & Mather |
Associate Creative Director |
| Logan Allanson |
Memac Ogilvy & Mather |
Art Director |
| James Purdie |
Memac Ogilvy & Mather |
Art Director |
| Ali Mokdad |
Memac Ogilvy & Mather |
Senior Copywriter |
| Christian Louzado |
Memac Ogilvy & Mather |
Designer |
| Alexandra Saade |
Memac Ogilvy & Mather |
Account Executive |
| Gregory Richmann |
Memac Ogilvy & Mather |
Production Head |
| Sukesh Babu |
Memac Ogilvy & Mather |
Production Assistant |