| Brand | PEPSICO |
| Product/Service | PEPSI |
| Entrant | OMD Dubai, UNITED ARAB EMIRATES |
| Category | Mobile Applications and other downloadable tools |
| Entrant Company: | OMD Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | OMD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Find innovative ways of using Pepsi’s association with Arab Idol to build stronger brand connections outside of the show. We created the first ever ‘social TV’ platform on mobile for fans to engage with rich content/buzz around the show.
Through the App, users could discuss events in real-time, speculate/debate on episodes, interact with contestants, & link their viewing with social media check-in’s and even produce their own music video through a personalized avatar.
160,000+ applications downloaded. More than 12,000 music videos were produced within the App.
Finally, 900,000 videos were viewed which equates to 1.35 million minutes of content consumed.
Credits
| Habib Daher |
OMD |
Manager/Planning |
| Wissam Chami |
OMD |
Executive/Planning |
| Mazen Sraj |
OMD |
Senior Executive/Digital Planning |
| Faisal Shams |
OMD |
Director/Planning |
| Dani Afiouni |
OMD |
Regional Director |
| Wassim Moumneh |
OMD |
Regional Associate Director/Digital Planning |
| Yves Massad |
OMD |
Associate Director/Planning |
| Meredith Tuqan |
Omnicom Media Group |
Director/Social Media |
| Khaled Akbik |
Omnicom Media Group |
Manager/Social Media |
| Farah Mehdi |
Omnicom Media Group |
Executive/Social Media |
| Pramod Kutty |
Omnicom Media Group |
Manager/Mobile Marketing |
| Jassim Ali |
Omnicom Media Group |
Regional Director/Digital Development |