Brand | GM MIDDLE EAST |
Product/Service | CADILLAC CTS-V SERIES |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Mobile Advertising |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
Objective
Launch the Cadillac V-Series in the Middle East region.
Challenge
Change the perception of Cadillac being an old brand to one that can rival European cars.
Idea
With 556hp V8 engine and many luxury features, this led to the idea of ‘The Perfect Storm’. Power on the outside and luxury on the inside.
Execution
Bringing the concept to life in magazines, a special print execution was created that had a master visual of the tornado powering through a road in the desert, with a space for your Smartphone. Following the link plays the full reveal TVC.
Credits
Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
Peter Bidenko |
Leo Burnett Dubai |
Regional Executive Creative Director |
Nabil Rashid |
Leo Burnett Dubai |
Creative Director |
Rafael Augusto |
Leo Burnett Dubai |
Senior Art Director |
Sunny Deo |
Leo Burnett Dubai |
Senior Copywriter |
Adrian Veliche |
Leo Burnett Dubai |
Interactive Art Director |
Roy Khattar |
Leo Burnett Dubai |
Regional Communication Director |
Dimitri Papadimitriou |
Leo Burnett Dubai |
Communication Director |
Hannah Matthews |
Leo Burnett Dubai |
Communication Director - Digital |
Ralph Raad |
Leo Burnett Dubai |
Communication Director |
Rhea Harmoush |
Leo Burnett Dubai |
Communication Manager |
Robert Lugo |
Nevora |
Developer |
Shashi Menon |
Nevora |
Developer |
Nick Gonzalez |
Nevora |
Developer |
Christopher Sparks |
Starcom |
Associate Media Executive |
Ramez Zeineddine |
Starcom |
Media Supervisor |
Moustafa Mohammed |
Vivaki |
Senior Digital Planner |