2012 Winners & Shortlists

Brief Explanation

Objective Launch the Cadillac V-Series in the Middle East region. Challenge Change the perception of Cadillac being an old brand to one that can rival European cars. Idea With 556hp V8 engine and many luxury features, this led to the idea of ‘The Perfect Storm’. Power on the outside and luxury on the inside. Execution Bringing the concept to life in magazines, a special print execution was created that had a master visual of the tornado powering through a road in the desert, with a space for your Smartphone. Following the link plays the full reveal TVC.