| Brand | GM MIDDLE EAST |
| Product/Service | CHEVROLET SONIC |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Mobile Applications and other downloadable tools |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
The Sonicarabia app was available on Facebook and Smartphone users, where people would shake their phones to release the energy in the form of their virtual Sonic car. Now they could explore Sonic’s main features in 360 and check out related videos aAnd play the game, ‘Park Your Sonic Anywhere’ where they had to find the coolest place to park their virtual Sonic and spread the energy by sharing pictures on Facebook.
The app was downloadable via print, online banners and from the leaflet that could be found inside the Sonic can which people would collect from the vending machines.
Credits
| Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |
| Peter Bidenko |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Nabil Rashid |
Leo Burnett Dubai |
Creative Director |
| Rafael Augusto |
Leo Burnett Dubai |
Senior Art Director |
| Sunny Deo |
Leo Burnett Dubai |
Senior Copywriter |
| Namroud Gorguis |
Leo Burnett Dubai |
Interactive Art Director |
| Adrian Veliche |
Leo Burnett Dubai |
Interactive Art Director |
| Taura Hanson |
Leo Burnett Dubai |
Interactive Art Director |
| Roy Khattar |
Leo Burnett Dubai |
Regional Communication Director |
| Dimitri Papdimitriou |
Leo Burnett Dubai |
Communication Director |
| Hannah Matthews |
Leo Burnett Dubai |
Communication Director - Digital |
| Cecilia Accad |
Leo Burnett Dubai |
Communication Manager |
| Robert Lugo |
Nevora |
Developer |
| Shashi Menon |
Nevora |
Developer |
| Nick Gonzalez |
Nevora |
Developer |