2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A15 Public Health & Safety, Public Awareness, Fundraising and Appeals
PEDESTRIAN BRIDGE
LBCI / 'CHEYEF HALAK' CSR INITIATIVE
IMPACT BBDO Beirut LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
Gold
DID YOU WRITE YOUR WILL?
TFI - TOBACCO FREE INITIATIVE / ANTI-SMOKING CAMPAIGN
CLEMENTINE Beirut LEBANON TALOS PRODUCTIONS Beirut LEBANON
WOMEN AND WORK
ATFD / TUNISIAN WOMEN'S RIGHTS ASOCIATION
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA NOT'PROD Tunis TUNISIA
Silver
DOMESTIC VIOLENCE
ATFD / TUNISIAN WOMEN'S RIGHTS ASOCIATION
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA NOT'PROD Tunis TUNISIA
Silver
SHATTERING STEREOTYPES - EXEL
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
SHATTERING STEREOTYPES - IKEA
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
SHATTERING STEREOTYPES - ADVANCED ELECTRONIC COMPANY
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
STUPID ACT
FULLSTOP / ANTI SMOKING CAMPAIGN
FULLSTOP Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
APOLOGIES
RTA / TEXTING & DRIVING
LIVINGROOM COMMUNICATIONS Dubai UNITED ARAB EMIRATES LES FOLIES DESIGNHAUS Dubai UNITED ARAB EMIRATES
BREAK THE SILENCE - CAMOUFLAGE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
BREAK THE SILENCE - REPETITION
HIMAYA / CHILD SEXUAL ABUSE AWARENESS
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Gold
RUNNER
PAMPERS / NAPPY RUN.ORG
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES GOLDEN PLANES Cape Town SOUTH AFRICA
WRATH OF THE STORM
UAE ARMED FORCES / UNIFICATION DAY
POLKA DOT Dubai UNITED ARAB EMIRATES EYE SQUAD Dubai UNITED ARAB EMIRATES
LABELS
CNCT / FRENCH COMMITTEE FOR TOBACCO CONTROL
BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
Bronze
B01 Internet Film
DABKE DANCE
BEIRUT DUTY FREE / DUTY FREE
M&C SAATCHI Beirut LEBANON ZOE PRODUCTION BEIRUT Beirut LEBANON
2D REVOLUTION
EGYPTIAN TOURISM AUTHORITY / I AM EGYPT WEBSITE
JWT Cairo EGYPT ZANAD Cairo EGYPT
DRIVING ON ONE WHEEL
LBCI / 'CHEYEH HALAK' - CSR INITIATIVE
IMPACT BBDO Beirut LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
Short List
ESTIDAMA
ABU DHABI URBAN PLANNING COUNCIL / SUSTAINABILTIY PROGRAM
VERITAS FILMS Abu Dhabi UNITED ARAB EMIRATES VERITAS FILMS Abu Dhabi UNITED ARAB EMIRATES
TAXI DRIVER
ARTF ASSOCIATION / FESTIVAL DE LA RENCONTRE ANNUELLE DES RÉALISATEURS TUNISIENS
JWT TUNISIA Tunis TUNISIA UNIK Tunis TUNISIA
SALAH GOD FATHER
ARTF ASSOCIATION / FESTIVAL DE LA RENCONTRE ANNUELLE DES RÉALISATEURS TUNISIENS
JWT TUNISIA Tunis TUNISIA UNIK Tunis TUNISIA
TITANIC
ARTF ASSOCIATION / FESTIVAL DE LA RENCONTRE ANNUELLE DES RÉALISATEURS TUNISIENS
JWT TUNISIA Tunis TUNISIA UNIK Tunis TUNISIA
PULP FICTION
ARTF ASSOCIATION / FESTIVAL DE LA RENCONTRE ANNUELLE DES RÉALISATEURS TUNISIENS
JWT TUNISIA Tunis TUNISIA UNIK Tunis TUNISIA
Short List
3G ++
TUNISIE TELECOM / 3G SERVICES
HAVAS Tunis TUNISIA UNDERGROUND SKILLS Tunis TUNISIA
ABOU WARDEH
LBCI / 'CHEYEH HALAK' - CSR INITIATIVE
IMPACT BBDO Beirut LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
Short List
SMARTY PANTS
LBCI / 'CHEYEH HALAK' CSR INITIATIVE
IMPACT BBDO Beirut LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
Short List
RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA PROPAGANDA Tunis TUNISIA
Gold
UGLIEST COUCH CONTEST
CITIFURNITURE / SOCIAL MEDIA FOR RETAIL STORE
SpiderMonkey Beirut LEBANON PRODUCTION64 Beirut LEBANON
INCEPTION OF MAGIC - ONLINE
GLORIA / CERAMIC TILES
POINT OF VIEW Cairo EGYPT POINT OF VIEW Cairo EGYPT
LIKE SOMETHING EVERYDAY
THE COCA-COLA COMPANY / COCA-COLA
ELEPHANT Cairo EGYPT MELON CAIRO EGYPT
Short List
PM NEON
PUMA / AFTER HOURS ATHLETE
LIVINGROOM COMMUNICATIONS Dubai UNITED ARAB EMIRATES LES FOLIES DESIGNHAUS Dubai UNITED ARAB EMIRATES
FREAK OUT SOMEONE YOU LOVE
EXOTICA / SPECIAL EDITION HALLOWEEN BOUQUETS
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
BREAK THE SILENCE - HOPSCOTCH
HIMAYA / CHILD SEXUAL ABUSE AWARENESS
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
MYSTERIOUS PHOTOGRAPHER
JUMEIRAH GROUP / JUMEIRAH ZABEEL SARAY HOTEL
FILMMASTER MEA PRODUCTIONS Dubai UNITED ARAB EMIRATES FILMMASTER MEA PRODUCTIONS Dubai UNITED ARAB EMIRATES
BOY AT FOOTBALL MATCH
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
GIRL AT OFFICE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
CLASSIFIED
LAND ROVER / RANGE ROVER EVOQUE
WUNDERMAN Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
LEAVE THE ORDINARY BEHIND
THE JUMEIRAH GROUP / BURJ AL ARAB HOTEL
ALCHEMY Dubai UNITED ARAB EMIRATES ALCHEMY Dubai UNITED ARAB EMIRATES