2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A13 Commercial Public Services
CAR CHASE
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
MINUTE SOS
TUNISIANA / TELECOMMUNICATIONS
JWT TUNISIA Tunis TUNISIA NOT'PROD Tunis TUNISIA
CONSTRUCTION SITE
ZAIN KUWAIT / WIYANA MIX
JWT KUWAIT Kuwait City KUWAIT NE.A BEYROUTH Beirut LEBANON
ROMANS
ZAIN KUWAIT / ZAIN EMERGENCY CREDIT
JWT KUWAIT Kuwait City KUWAIT CLANDESTINO FILMS Beirut LEBANON
BRAVE KHALED
VODAFONE / HAKAWY
JWT Cairo EGYPT ASAP Cairo EGYPT
LET NOTHING STOP YOU - POWER TO YOU
VODAFONE EGYPT / VODAFONE
JWT Cairo EGYPT THE TALKIES Beirut / THE TALKIES CAIRO LEBANON / EGYPT
EASY INSTALLATION
MOBILY / MOBILY BROADBAND @HOME SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
DOUBLE CAPACITY OFFER
MOBILY / MOBILY CONNECT INTERNET
IMPACT BBDO Riyadh SAUDI ARABIA SIGNATURE PRODUCTIONS Beirut LEBANON
DATA ROAMING
MOBILY / MOBILY DATA ROAMING SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA SIGNATURE PRODUCTIONS Beirut LEBANON
INSTANT INTERNET SOLUTIONS
MOBILY / MOBILY INSTANT INTERNET SOLUTIONS
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
FOOTBALL BUMPERS 1
MOBILY / THEMATIC SPORTS MARKETING
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
FOOTBALL BUMPERS 2
MOBILY / THEMATIC SPORTS MARKETING
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
FOOTBALL BUMPERS 3
MOBILY / THEMATIC SPORTS MARKETING
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
APP STORE
MOBILY / MOBILY APP STORE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
NEQATY LOYALTY PROGRAM
MOBILY / LOYALTY PROGRAM
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
BLACKBERRY SERVICE
MOBILY / MOBILY BLACKBERRY SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
MOBILE NUMBER PORTABILITY SERVICE
MOBILY / NUMBER PORTABILITY SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
42 MBPS
MOBILY / MOBILY CONNECT 42 MBPS
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
FOOTBALL BUMPERS TEASER
MOBILY / THEMATIC SPORTS MARKETING
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
FOLLOW THE GPS IN YOUR HEART
WATANIYA TELECOM / ROAMING PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
OMG...LOL
WATANIYA TELECOM / YOUTH PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
ROUND PIZZAS IN SQUARE BOXES?
WATANIYA TELECOM / INTERNET ON MOBILE PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
GREY HAIR AND CHOLESTEROL ARE FREE
WATANIYA TELECOM / REWARDS PROGRAM
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
ALWAYS WORKING LIKE A SWISS WATCH
WATANIYA TELECOM / VIP PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
MAN WHO RUSHES DOES NOTHING BUT SWEAT
WATANIYA TELECOM / MOBILE INSTALLMENT PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
LAZY FISH GETS CAUGHT TWICE
WATANIYA TELECOM / I MOVE TO SERVICE
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
KHALED IMH
WATANIYA TÉLÉCOM ALGERIA / NEDJMA TELECOM
FP7 McCANN ALGER Algiers ALGERIA MAKE YOUR MOTION Paris FRANCE
BOB
MINISTRY OF TELECOMMUNICATIONS / AUCTION ON PLATINUM NUMBERS
CLEMENTINE Beirut LEBANON GLOBAL FILMS Beirut LEBANON
A14 Corporate Image
ORIGIN
ETISALAT EGYPT / CORPORATE SOCIAL RESPONSIBILITY
STRATEGIES Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
RAMADAN 2011
ZAIN / CORPORATE MESSAGE
M&C SAATCHI Beirut LEBANON CITY FILMS Beirut LEBANON
CHIMNEY
mtc touch / CHRISTMAS GREETINGS
M&C SAATCHI Beirut LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Silver
ANA ARABI
QTEL / TELECOMMUNICATIONS
LEO BURNETT QATAR Doha QATAR JOY FILMS ME Beirut LEBANON
HANDS
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / BRAND PROTECTION GROUP
LEO BURNETT BEIRUT LEBANON FRAME NATION FILMS Ashrafiye LEBANON
CAN 2012
TUNISIANA / CORPORATE MESSAGE
JWT TUNISIA Tunis TUNISIA PROPAGANDA Tunis TUNISIA
RACER
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
SALESMAN
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
CRAZY WOMAN
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
EID BABY
GULF BANK / BANK
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / NE.A BEYROUTH Beirut KUWAIT / LEBANON
RAMADAN BABY
GULF BANK / BANK
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / NE.A BEYROUTH Beirut KUWAIT / LEBANON
TODAY I WILL
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES CITY FILMS Beirut LEBANON
WARDA IMH
WATANIYA TÉLÉCOM ALGERIA / NEDJMA
FP7 McCANN ALGER Algiers ALGERIA MAKE YOUR MOTION Paris FRANCE
CHIPSY FOOD PROGRAM
PEPSICO / CHIPSY CRISPS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP Cairo EGYPT
A15 Public Health & Safety, Public Awareness, Fundraising and Appeals
RUNNER
PAMPERS / NAPPY RUN.ORG
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES GOLDEN PLANES Cape Town SOUTH AFRICA
SHATTERING STEREOTYPES - EXEL
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
SHATTERING STEREOTYPES - IKEA
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
SHATTERING STEREOTYPES - ADVANCED ELECTRONIC COMPANY
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
WRATH OF THE STORM
UAE ARMED FORCES / UNIFICATION DAY
POLKA DOT Dubai UNITED ARAB EMIRATES EYE SQUAD Dubai UNITED ARAB EMIRATES
WOMEN AND WORK
ATFD / TUNISIAN WOMEN'S RIGHTS ASOCIATION
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA NOT'PROD Tunis TUNISIA
Silver
DOMESTIC VIOLENCE
ATFD / TUNISIAN WOMEN'S RIGHTS ASOCIATION
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA NOT'PROD Tunis TUNISIA
Silver