2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A13 Commercial Public Services
ALWAYS TOGETHER
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
BRIDGE
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
FARMER
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
GOAL
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
MARKET
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
PARKING
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
CAR CHASE
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
FOLLOW THE GPS IN YOUR HEART
WATANIYA TELECOM / ROAMING PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
GREY HAIR AND CHOLESTEROL ARE FREE
WATANIYA TELECOM / REWARDS PROGRAM
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
SELEWA RADIO
VODAFONE EGYPT / RADIO VODAFONE
MEDIA DIRECTION OMD Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
MOBILE NUMBER PORTABILITY SERVICE
MOBILY / NUMBER PORTABILITY SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
OUT IN THE WILD
VODAFONE GHANA / NETWORK COVERAGE
SCANAD GHANA Accra GHANA ROOTS IMAGE Accra GHANA
KHALED IMH
WATANIYA TÉLÉCOM ALGERIA / NEDJMA TELECOM
FP7 McCANN ALGER Algiers ALGERIA MAKE YOUR MOTION Paris FRANCE
INSTANT INTERNET SOLUTIONS
MOBILY / MOBILY INSTANT INTERNET SOLUTIONS
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
DATA ROAMING
MOBILY / MOBILY DATA ROAMING SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA SIGNATURE PRODUCTIONS Beirut LEBANON
DOUBLE CAPACITY OFFER
MOBILY / MOBILY CONNECT INTERNET
IMPACT BBDO Riyadh SAUDI ARABIA SIGNATURE PRODUCTIONS Beirut LEBANON
42 MBPS
MOBILY / MOBILY CONNECT 42 MBPS
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
EASY INSTALLATION
MOBILY / MOBILY BROADBAND @HOME SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
BLACKBERRY SERVICE
MOBILY / MOBILY BLACKBERRY SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
APP STORE
MOBILY / MOBILY APP STORE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
MAN WHO RUSHES DOES NOTHING BUT SWEAT
WATANIYA TELECOM / MOBILE INSTALLMENT PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
NEQATY LOYALTY PROGRAM
MOBILY / LOYALTY PROGRAM
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
ROUND PIZZAS IN SQUARE BOXES?
WATANIYA TELECOM / INTERNET ON MOBILE PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
LAZY FISH GETS CAUGHT TWICE
WATANIYA TELECOM / I MOVE TO SERVICE
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
FAST LANE
mtc touch / HIGH SPEED INTERNET
M&C SAATCHI Beirut LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Gold
BRAVE KHALED
VODAFONE / HAKAWY
JWT Cairo EGYPT ASAP Cairo EGYPT
HOW'S WORK?
ASIACELL FOR TELECOMMUNICATION / BUSINESS LINE
LEO BURNETT JORDAN Amman JORDAN THE TALKIES Beirut LEBANON
Short List
BOB
MINISTRY OF TELECOMMUNICATIONS / AUCTION ON PLATINUM NUMBERS
CLEMENTINE Beirut LEBANON GLOBAL FILMS Beirut LEBANON
A14 Corporate Image
ANA ARABI
QTEL / TELECOMMUNICATIONS
LEO BURNETT QATAR Doha QATAR JOY FILMS ME Beirut LEBANON
HANDS
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
WARDA IMH
WATANIYA TÉLÉCOM ALGERIA / NEDJMA
FP7 McCANN ALGER Algiers ALGERIA MAKE YOUR MOTION Paris FRANCE
ORIGIN
ETISALAT EGYPT / CORPORATE SOCIAL RESPONSIBILITY
STRATEGIES Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
RAMADAN 2011
ZAIN / CORPORATE MESSAGE
M&C SAATCHI Beirut LEBANON CITY FILMS Beirut LEBANON
CAN 2012
TUNISIANA / CORPORATE MESSAGE
JWT TUNISIA Tunis TUNISIA PROPAGANDA Tunis TUNISIA
TODAY I WILL
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES CITY FILMS Beirut LEBANON
CHIMNEY
mtc touch / CHRISTMAS GREETINGS
M&C SAATCHI Beirut LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Silver
CHIPSY FOOD PROGRAM
PEPSICO / CHIPSY CRISPS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP Cairo EGYPT
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / BRAND PROTECTION GROUP
LEO BURNETT BEIRUT LEBANON FRAME NATION FILMS Ashrafiye LEBANON
RACER
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
SALESMAN
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
CRAZY WOMAN
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
RAMADAN BABY
GULF BANK / BANK
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / NE.A BEYROUTH Beirut KUWAIT / LEBANON
EID BABY
GULF BANK / BANK
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / NE.A BEYROUTH Beirut KUWAIT / LEBANON
A15 Public Health & Safety, Public Awareness, Fundraising and Appeals
WRATH OF THE STORM
UAE ARMED FORCES / UNIFICATION DAY
POLKA DOT Dubai UNITED ARAB EMIRATES EYE SQUAD Dubai UNITED ARAB EMIRATES
WOMEN AND WORK
ATFD / TUNISIAN WOMEN'S RIGHTS ASOCIATION
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA NOT'PROD Tunis TUNISIA
Silver
DOMESTIC VIOLENCE
ATFD / TUNISIAN WOMEN'S RIGHTS ASOCIATION
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA NOT'PROD Tunis TUNISIA
Silver
APOLOGIES
RTA / TEXTING & DRIVING
LIVINGROOM COMMUNICATIONS Dubai UNITED ARAB EMIRATES LES FOLIES DESIGNHAUS Dubai UNITED ARAB EMIRATES
SHATTERING STEREOTYPES - EXEL
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
SHATTERING STEREOTYPES - IKEA
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
SHATTERING STEREOTYPES - ADVANCED ELECTRONIC COMPANY
MINISTRY OF LABOR / TAWTEEN
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA