2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A13 Commercial Public Services
OUT IN THE WILD
VODAFONE GHANA / NETWORK COVERAGE
SCANAD GHANA Accra GHANA ROOTS IMAGE Accra GHANA
RAPUNZEL
ZAIN / ZAIN TELECOMMUNICATIONS
M&C SAATCHI Beirut LEBANON CITY FILMS Beirut LEBANON
BRAVE KHALED
VODAFONE / HAKAWY
JWT Cairo EGYPT ASAP Cairo EGYPT
CONSTRUCTION SITE
ZAIN KUWAIT / WIYANA MIX
JWT KUWAIT Kuwait City KUWAIT NE.A BEYROUTH Beirut LEBANON
ROMANS
ZAIN KUWAIT / ZAIN EMERGENCY CREDIT
JWT KUWAIT Kuwait City KUWAIT CLANDESTINO FILMS Beirut LEBANON
HOW'S WORK?
ASIACELL FOR TELECOMMUNICATION / BUSINESS LINE
LEO BURNETT JORDAN Amman JORDAN THE TALKIES Beirut LEBANON
Short List
ASK THE NAIVE QUESTIONS
YELLOW PAGES / YELLOW PAGES
SpiderMonkey Beirut LEBANON PRODUCTION64 Beirut LEBANON
EASY INSTALLATION
MOBILY / MOBILY BROADBAND @HOME SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
DOUBLE CAPACITY OFFER
MOBILY / MOBILY CONNECT INTERNET
IMPACT BBDO Riyadh SAUDI ARABIA SIGNATURE PRODUCTIONS Beirut LEBANON
DATA ROAMING
MOBILY / MOBILY DATA ROAMING SERVICE
IMPACT BBDO Riyadh SAUDI ARABIA SIGNATURE PRODUCTIONS Beirut LEBANON
ALWAYS TOGETHER
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
BRIDGE
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
FARMER
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
GOAL
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
MARKET
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
PARKING
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
OMG...LOL
WATANIYA TELECOM / YOUTH PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
ROUND PIZZAS IN SQUARE BOXES?
WATANIYA TELECOM / INTERNET ON MOBILE PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
GREY HAIR AND CHOLESTEROL ARE FREE
WATANIYA TELECOM / REWARDS PROGRAM
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
ALWAYS WORKING LIKE A SWISS WATCH
WATANIYA TELECOM / VIP PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
MAN WHO RUSHES DOES NOTHING BUT SWEAT
WATANIYA TELECOM / MOBILE INSTALLMENT PLANS
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
LAZY FISH GETS CAUGHT TWICE
WATANIYA TELECOM / I MOVE TO SERVICE
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
SELEWA USB
VODAFONE EGYPT / USB CONNECTION
MEDIA DIRECTION OMD Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
SELEWA COVERAGE
VODAFONE EGYPT / VODAFONE COVERAGE
MEDIA DIRECTION OMD Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
SELEWA RADIO
VODAFONE EGYPT / RADIO VODAFONE
MEDIA DIRECTION OMD Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
SELEWA EDFA3LY SHUKRAN
VODAFONE EGYPT / VODAFONE CALL ME BACK
MEDIA DIRECTION OMD Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
SELEWA BUZZ
VODAFONE EGYPT / VODAFONE BUZZ
MEDIA DIRECTION OMD Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
FAST LANE
mtc touch / HIGH SPEED INTERNET
M&C SAATCHI Beirut LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Gold
A14 Corporate Image
RAMADAN 2011
ZAIN / CORPORATE MESSAGE
M&C SAATCHI Beirut LEBANON CITY FILMS Beirut LEBANON
WARDA IMH
WATANIYA TÉLÉCOM ALGERIA / NEDJMA
FP7 McCANN ALGER Algiers ALGERIA MAKE YOUR MOTION Paris FRANCE
ANA ARABI
QTEL / TELECOMMUNICATIONS
LEO BURNETT QATAR Doha QATAR JOY FILMS ME Beirut LEBANON
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / BRAND PROTECTION GROUP
LEO BURNETT BEIRUT LEBANON FRAME NATION FILMS Ashrafiye LEBANON
HANDS
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
CHIPSY FOOD PROGRAM
PEPSICO / CHIPSY CRISPS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP Cairo EGYPT
ORIGIN
ETISALAT EGYPT / CORPORATE SOCIAL RESPONSIBILITY
STRATEGIES Cairo EGYPT ECU PRODUCTIONS Cairo EGYPT
RACER
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
SALESMAN
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
CRAZY WOMAN
BANKMED / BANK - CSR MESSAGE
IMPACT BBDO Beirut LEBANON LASER FILMS Beirut LEBANON
CAN 2012
TUNISIANA / CORPORATE MESSAGE
JWT TUNISIA Tunis TUNISIA PROPAGANDA Tunis TUNISIA
TODAY I WILL
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES CITY FILMS Beirut LEBANON
RAMADAN BABY
GULF BANK / BANK
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / NE.A BEYROUTH Beirut KUWAIT / LEBANON
EID BABY
GULF BANK / BANK
IMPACT & ECHO BBDO Safat KUWAIT DX PRODUCTIONS Kuwait City / NE.A BEYROUTH Beirut KUWAIT / LEBANON
CHIMNEY
mtc touch / CHRISTMAS GREETINGS
M&C SAATCHI Beirut LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Silver
A15 Public Health & Safety, Public Awareness, Fundraising and Appeals
DID YOU WRITE YOUR WILL?
TFI - TOBACCO FREE INITIATIVE / ANTI-SMOKING CAMPAIGN
CLEMENTINE Beirut LEBANON TALOS PRODUCTIONS Beirut LEBANON
MOTHER'S DAY
KUNHADI / ROAD SAFETY AWARENESS
M&C SAATCHI Beirut LEBANON ZOE PRODUCTION BEIRUT Beirut LEBANON
BREAK THE SILENCE - CAMOUFLAGE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
STUPID ACT
FULLSTOP / ANTI SMOKING CAMPAIGN
FULLSTOP Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
BIGGER HOME
INTERNATIONAL FOUNDATION FOR ELECTORAL SYSTEMS / SHURA ELECTIONS DRIVE
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
APOLOGIES
RTA / TEXTING & DRIVING
LIVINGROOM COMMUNICATIONS Dubai UNITED ARAB EMIRATES LES FOLIES DESIGNHAUS Dubai UNITED ARAB EMIRATES
RUNNER
PAMPERS / NAPPY RUN.ORG
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES GOLDEN PLANES Cape Town SOUTH AFRICA